Research On Marketing Innovation Strategy Of Enterprise Microblogging

This research about enterprise marketing on Micro-Blog is based on the theories of relationship marketing and communication, and take Durex China、Kuaishubao and Haidilao for examples.This research points out marketing on Micro-Blog is using Micro-blog as a tool to do relationship marketing. Micro-blog’s advantages on communication help to improve the efficiency of building and maintaining the relationship between enterprises and customers. Micro-blog also challenge the relationship crisis management.This research reach a concept of ’Micro-Blog Humanism Marketing’ and ’To involve in from the beginning’,’To manage the relationship’’To enhance the trust’,’to guide the public opinions’as strategies.