The Theory Of Corporate Micro-blog Marketing

Since2006the world’s first micro-blog twitter founded, Twitter as an emergingsocial media platform gets a rapid development, its powerful media properties,profoundly changes the habits of network user’s media and information disseminationpattern. As the number of users is increasing, micro-blog has spreaded, it has alsobecome the emerging social media that the most active users, the most significant ofinformation dissemination, information feedback and timely communication platform。In2009, China have set up the small micro-blog website.Sina soon, one of China’slargest portal also launched a micro-blog application, which users become the largestnumber of the most active micro-blog platform website.2011is the micro-blogmarketing year, Sina micro-blog replies with the United States twitter success, and thenChina entered the Web2.0era after afterwards to micro-blog as the representative ofthe Web3.0era. Internet presents an information complex patterens as well as thateveryone is a media, with a communication environment of information sharing,real-time, feedback demand increased. A new media application, seems to be a moremarketing communications platform, so did the blog, and so do the micro-blog. TheInternet about" micro-blog marketing "and" micro-blog promotion" retrieval appearedin a large number. It is not hard to see that micro-blog is not only a promote consumerinvolvement in the era of information, but also let consumers from passive into theinformation interactive, participatory and production. Consumer advice and experiencehas also become the other consumers of reference and evaluation index, and the indexinfluence becomes more and more. The emerging social media disseminationcharacteristic, make many enterprises to participate in the micro-blog marketing, lowcost, high return, much channel, giant effect micro-blog marketing as a modernmarketing methods draw an indelible mark.Based on the research of domestic and foreign literature on the basis ofmicro-blog, combined with the domestic development trend, first of all, analysis ofexisting micro-blog three value, namely the commercial value, the media value andmarketing value, on this foundation, discussed the micro-blog propagationcharacteristic and advantage, analysis of because of this emerging social media the emergence of the changes in market environment and the consumer changes, itsummed up the micro-blog marketing trait: real time marketing, wet marketing andinner circle of marketing. Then, in the fourth chapter, proposes a micro-blog sixmarketing strategy, the six marketing strategy is not only feasible, but also a strongreference value,.It is the enterprises in the microblogging marketing can be used ormodeled on the strategy.In the fifth chapter of the article, the last chapter, understandmicroblogging marketing approach taken on the basis of the opinions and suggestionsof the microblogging marketing errors, as well as taken for these errors.Due to the complexity of questionnaire and operation, as well as the author’s ownprofessional limitations, not by questionnaire survey and data analysis method, but inthis paper, some recent data are collected from the verifiable information sources.