Research On The Speaking Rights Of Microblog From The Perspective Of Ecology

With the coming of Age Web2.0, everyone of us is drawn into the flood torrent ofInternet and every corner of our life is filled with Internet. And the emergence ofmicro-blog has turned on the new era of new communication medium. Thenewly-developing “140-character revolution” has brought one brand new way ofcommunication. With the characteristics of convenience, rapidness and simpleness, themicro-blog is suddenly rising among traditional communication medium and has becomean more and more important information communication platform in the moderninformation society.The widespread use of micro-blog and regularization of its system have resulted inthe bloom of research into micro-blog. Research subjects into micro-blog are emergingone after another, and in the meanwhile scholars who are excellent in theories aboutmicro-blog have appeared in large numbers. As a newly-developing we-media, it is notfor no reasons for micro-blog to yield unusually brilliant results among all kinds ofcommunication medium. The most significant reason is that micro-blog has entitled usersto speaking rights. The development of micro-blog not only brings us a special socialculture but also a brand new speaking platform.Nowadays as micro-blog is advancing rapidly day by day, possible researchbreakthroughs are getting fewer and fewer. Therefore the thesis chooses the speakingright of micro-blog as an appropriate entry point. Introducing related theories of ecology,using the concepts of population and community in ecology, the thesis analyzes all kindsof communication subjects of micro-blog and combines it with the communication theory.On the other hand the thesis analyzes the composition and structure of the ecologicalcycle system in micro-blog speaking rights by applying the theory of circulation ofmaterials in ecology. Through the combination of theoretical analysis and practice, thethesis works out three main ecological states of micro-blog speaking rights, and arrives atthe developing prospects of micro-blog speaking according to these three mainecological states. As an interdisciplinary research, the thesis combines the theories ofecology and communication studies, takes micro-blog as a small independent ecologicalsystem, delves into the circulation process, and analyzes its characteristics and the statusquo. The research is not only beneficial for micro-blog’s long-term development of thefuture, but also can add new blood. to the ecological research of micro-blog.