| Micro-blog, micro blog (Microblog) abbreviation. Compared with the traditionalblog, micro-blog released more convenient, spread more rapidly, release is limited to140words, is convenient for the user through the computer, mobile phone and otherkinds of platform release information browse, share real-time communication, and canbe a key forward. By virtue of its rich content, instant communication, fission typepropagation, largely in line with China’s Internet users access to information "highfrequency","fragmentation" demand, forcing the blog, BBS becomes a new generationof network communication tools [1]. Early in the2007year, Fanfou and Jiwai as earlyas the micro-blog has appeared in China, but until2009added four portal Sina, Sohu,Netease and Tencent, which makes the rapid development of domestic universityopened micro-blog, micro-blog time mainly in2010October to2011January. As ofDecember31,2012, Sina, Tencent micro-blog two registered users exceeded1,010,000,000, the average number of active users in the140,000,000.More and more all over the country’s universities, president and Professor, alsohave used micro-blog, as the shape the image of school, enrollment propaganda,communication between teachers and students as well as the cultural heritage ofinnovation support platform. The micro-blog for its timely, convenient and interactivefeatures, is a new force suddenly rises., its influence more than the BBS of the past,visibility, influence of university has therefore been greatly enhanced. The Universityofficial micro-blog, micro-blog matrix school-related organizations and experts andscholars micro-blog micro-blog college building, formed a "beautiful scenery", the greatinfluence the network education. However, with the rise and development of themicro-blog, a series of new challenges, new problems also appear gradually, such aspart of micro-blog content is serious, poor interaction, the management team is notperfect, how to further enrich the micro-blog forms, enhance the influence, strengthenthe standard management, has been very urgent [2].At present, the domestic academic research on the official micro-blog is at thestarting stage, this report mainly based on the data of the Sina micro-blog platformmicro-blog, the current development situation of our country, the official micro-blogmain function, existing problems and countermeasures are analyzed, and objectively reflect the overall situation of China’s colleges and Universities micro-blog, for theparties of the decision making and micro-blog operation to provide the referenceopinion. |
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