| Chinese TV entertainment programs begin with"Super Variety Show"in the 90's, and now have passed through more than 20 years'development. Entertainment programs have become the main strength of television station viewing ratio."Watching entertainment programs on weekends"has nearly become the urbanite's special flavor for leisure. The television entertainment program has experienced the theatrical performance during its initial period, the game competition period during its expansion, and"reality show"as its transition period. Now it has developed into a diversity period with all kinds of programs coexisting. Thus this special flavor for leisure is still in sumptuous continuation and vigorous development. During this time emerge numerous outstanding entertainment programs among which the most prominent developments belong to some programs from Hunan Satellite TV such as ten-year-old variety show <Happy Camp>, <Super Girl Voice> which helps to bring the trend of talent show into the vision of the public, as well as the current most popular blind date program <Take Me Out> and so on. These programs have received extensive attention. By creating the"Happy China"brand, Hunan TV is always in the forefront of development for entertainment programs, and therefore plays a very typical representative role. Through the analysis of representative entertainment programs from different periods of Hunan TV, we are able to grasp the development situation and pattern of China's current entertainment programs, and at the same time able to see through the problems of these programs by contrast analysis. Howerver, Chinese TV entertainment programs have not solved the serious issue of imitation tendency and lack of innovation, and the creation and development of the brand is also very apparent, in addition with the uneven level of hosts, resulting in a lot of shoddy entertainment programs for a while. If we can attach the importance to the communication channel and audience, and at the same time promote the brand and strengthen the culture in the programs, we will still see a prosperous future for the Chinese television entertainment program industry. Taking Hunan Satellite TV as an example, through the analysis and perspective, we dare tomake a bold prediction towards TV entertainment programs in China that television as the most influential mass media in our time, plays the vital role in the entertainment culture which has not any substitute. Therefore the study regarding entertainment programs is always being an important topic. |
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