| With the rapid economic development of China and the rapid increase of theliving standards, financial news reports have drawn wide attention with the increasingdemand for financial information. The significance of Financial News has becomemore and more prominent. Publish authoritative and practical information; guide thereader’s finance and investment behavior; maintain the normal operation of socialistmarket economy and exercise the responsibilities of the media as the Socialinstrument. These three aspects are the main functions of the Metropolis Newsreported. Compare with the professional financial news reports, the style ofpositioning of the Metropolis Daily is more popular and it has broad target group andits professionalism requirements of the readers are also lower. However, under thesurface prosperity, can not hide the difficulties that the Metropolis Daily Newscurrently faced, under the situation of the low proportion of the limited forum and thelower adoption of manuscript, it produces large amounts of garbage and theproliferation of soft advertisement, public media is constantly being l challenged bythe commercial medium. Reports have difficulty in achieving a deep level of analysisand they also lack depth.This article is divided into four parts to comply with the following logic. The firstchapter identifies the coordinate location of the Metropolis Daily News reported in themedia market on the definition of the concept of the Financial News, and analyses thefunctions and features of the Metropolis Daily News reported. The second chapterregards the Qilu Evening News and Shanghai Morning Post these two differentRegions newspaper as examples, from the audience targeting, spread style of thenewspaper, the reported intent and so on as focuses to compare the differencesbetween the Metropolis Daily News reported with the professional financial newspapers. The third chapter explores the plight of the Metropolis Daily Newsreported currently faced. The last chapter combings meticulously the developmenttrends of the Metropolis Daily News reported from the practical level, we concludethe following things to think: responding to the diversification of the needs of theaudience, the layout needs to be subdivided and to be more targeted; We also shouldbe good at drawing the writing style of the social news; We should pay more attentionto the local financial news; We should also make efforts to get close to the actual lifeof the readers; Through the Financial news reports, we try to give full play of themedium in guiding public opinion in order to form Weekly Reports of financial news. |
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