Financial Product News Research By Dahe’s Finance Page

With the rapid development of China’s economy, people’s living standards have been greatly improved,fixed-income bank deposits have been unable to meet the needs of people’s investment,so a variety of personal financial services are greatly recognized by investors. Dahe paper, which is sponsored by Henan Daily Newspaper Group, plays an important role in people’s life, and Financial Reports of Dahe paper is popular among people, growing numbers of readers are getting accurate、reliable and useful information from this newspaper.For the paper, its financial news is an important part to meet the needs of the people, which conducts investors’ behavior by realizing useful financial information, hence the quality of written financial news is affecting the newspaper’s position in the market to a certain extent.There are four parts in this thesis.The first part discusses the financial news’ s definition and financial reports’ development, mostly among financial news’ appearance and emergence、and financial reports’ current situation.The second part analyses the features and the influence of the Financial Reports of Dahe paper particularly, mostly among the development of the Dahe paper’s financial edition by paper’s edition, reports’ content and methods.The third part mainly describes the deficiencies of the Financial Reports of Dahe paper by content’s shortage, form’s defect.The fourth part preliminarily explores the development trend of the Financial Reports of Dahe paper, how to establish the concept for public service, to enhance financial literacy and capability, to strengthen public opinion, to innovate methods of reporting through the use of multimedia and diversification of elements.