Development Research Of New Lifelike Reality Show Program

In the end of last century, the television program which was born in the western media environment--the reality show had been popular in China and it is getting hotter and hotter with the rapid development of domestic television program production level in recent years. But as the competition is getting drastic, many reality show programs have dropped the entertainment bottom line too low to keep their social responsibilities as a television media and trapped themselves into the vicious cycle of kitsch and vulgarism.In the new period, as the "cutback on TV entertainment", which is unveiled by original SARFT, the domestic media begin to rethink profoundly of the future road of reality show development. Responding the rising social appeal to the television with high moral constructive function, the "new lifelike reality show", which is represented by the program "X-change" and also well known as called "lifelike documentary", have been pushed off in succession, forming a new style of reality show. As a starting point to social education problem, the new lifelike reality show has not only adopted the reality show producing theory but also reformed its producing pattern, making the reality show of more sense of social responsibility.The paper is going to put one "new lifelike reality show"-"Lattede to lady", which is produced by Guangxi-TV as study object, analyze its characteristics, narrative elements,subject settings and problems. Lattede to lady is a unique reality show which combines the social education responsibilities with the popular reality show producing pattern together. The paper can be divided into four parts:the first part is to introduce the phylogeny of domestic reality show and lead the topic to the "new lifelike reality show". The second part is to analyze the specific case of the program "Lattede to lady" by the method of content analysis and try to discuss how the "new lifelike reality show" use the narrative elements to build inner relationships between adolescent education and the reality show so that to provide new theoretical resource to the future development of reality show. The third part is going to mainly use the "agenda setting theory" and "social responsibility theory" to analyze the program’s context content, explaining how the "new lifelike reality show" uses the agenda setting to make social issues and positive social effects. The last part is going to discuss the problems of the program and give some advice of modification in order to help find the balance manner between program’s economic benefits and social benefits and guide the domestic reality show to a benign development path.