Research And Application Of SZ Cable TV New Services Based On Triple-network Converdence

In the background of Triple-Network Convergence, cable TV networks and telecomnetwork all-round, full business competition already started. As the cable TV networkoperators of SZ cable, the technical advantage of existing network platform to meet theincreasing demand of users, resulting in the policy and technical changing today,maintaining fast healthy development of enterprises, had to face the problem.In reality, the focus of research for this kind of problems tend to be concentrated innetwork technology and marketing, research and this paper try to select the "business" inthe middle of the connected network and market the key link. This paper firstly introducesthe development history of domestic and international cable TV network andTriple-Network Convergence, cable television network in the future development trend of policy convergence. A comprehensive review of the network operation and businessdevelopment status of SZ cable. Integration of new business form--the familyinformatization in POS business focus on the SZ cable is developed independently. Then,using the analysis model of core competitiveness and enterprise competition analysis modelto analyze the SZ cable network, clear the core advantage and strategic developmentdirection of the cable in the convergence of SZ, provides the strategic foundation fordeveloping new business development strategy. Finally, this paper puts forward thedevelopment strategy of the SZ cable business is: Based on a reasonable analysis on itsquality, take the customer demand as the center, subdivide the target customer groups,business and product development conform to exceed customer needs and expectations,increased efforts in maintaining user base on user ARPU value; at the same time, putforward the "two innovations","four elements" and "intelligent home gateway" focus onthe implementation of the.