The Analysis On The Star-Promoting Mechanism Of South Korean Variety Shows

In recent years,most stars were participating in South Korea’s TV shows and became the main type of Korean TV. Such programs actually is the product of cooperative extension about TV and Artist Management Company.Artist Management Company provide resources for stars.Variety shows set content and details to Make special acting image for the stars,Compared with the beautiful performing images,Variety images would become more common,and they together form a vivid and tridimensional star image.TV Shows through the packaging for the star Variety images to attracting popularity and expanding the market.while bringing up the ratings to reach a win-win situation between programs and stars,TV and Artist Management Company.Furthermore,they use star power to look abroad, combining South Korea’s traditional culture with these star Variety images following these programs and stars, South Korea’s cultural traditions has also started sailing abroad.constructs a soft power between South Korea’s popular culture and traditional culture.By contrast,selection shows is the major type of the Chinese TV shows,star shows is not as hot as that, selection shows are good at making stars,but not promoting them,star shows use stars to attract more people,but only Consuming stars not promoting them.So through the the South Korea’s TV shows,our TV shows can enhance advantages and avoid disadvantages.This paper summarizes the Artist Promotion about South Korea’s TV shows,by contrast,Pointed out that the latter in making star and push the star of shortcomings,and puts forward some proposals for pushing forward TV shows enter into the sustainable development...