The Interpretation Of The College Students Towards South Korean TV Variety Show

Ten years ago, south Korean drama and Korean pop music as the south Korean culture, take the lead in an upsurge in our country "Korean wave", and even swept across Asia. Not only caused the young audience’s interest in Korean stars, also make we start to understand South Korea and Korean culture.In recent years, South Korea variety show, as the new south Korean culture disseminator, lit up our country’s television screens again. In 2012, Hunan TV’s "I’m a Singer" successfully broke the situation that our country’s variety shows introduct copyright form Europe and the United States, South Korea variety show became more TV new alternatives. In 2013, "Dad Where going" are populared in our country, the more South Korea variety shows are introducted from our many Television.In 2014, "Divas hit the road", "Figure", "Two days one night", "Dad came back,Sisters over Flowers", "RunningMan" and many other Chinese version of "Korean variety" are populared in our television screens, and variety show competition entered the stage of "heat". In addition, the youku video, iQiYi video, sohu video and other video web site to buy South Korea variety show’s copyright, Chinese audience can watching South Korea variety show from the BBS, network and video website. The introduction of the Korean variety, enabled us not only to enhance instrest in the Chinese version of South Korea variety show, at the same time also make a growing audience’s attention to the original variety in South Korea. Throughout the development of Chinese TV variety shows, it is not difficult to find that, our country’s variety show from the imitation to today’s copyright import and Sino-foreign joint research and development, its development has many problem, the process is very slow, also lack of innovative content, which result in the low quality of variety show. On the contrary, the south Korean variety show spread in our country, on the one hand, has formed a huge audience, especially the teenagers audience, on the other hand also promote the spread of Korean culture. It makes us think that why the Korean variety shows can win theaudience’s affection in our country? what are the implications on the development of China’s television variety show?With the way of the questionnaire survey and focus group interviews,using Running Man as an example and taking college students as the respondents,the paper will analysis the secrets for success of South Korea variety show and thinking about how to promote the development of China’s television variety shows.In this paper, the basic framework for the first part of the introduction on the purpose of this research, the research significance and research methods. The second part is the South Korea variety shows’s college students audience survey in China, througuh the questionnaire to audience’s investigation. The third part is analysis the renson for the success of South Korea variety show in China through the focus group interviews. The fourth part is discuss the problems of the ZhejJang TV’s Running Man in the process of introduction. The fifth part is to predict what the local variety shou do the audience like.