Research On The Special Overseas Of The "if You Are The One"

"If you are the one "is Jiangsu TV launched a large-scale service class life datingshows, started since2010, repeated the national variety show new ratings records,China has become a popular dating show of benchmarking. The columns after threeyears of continuous innovation and progress, derive the meaning in the higher level ofintercultural communication, with humanity concern as the basic starting point, to,stories of the characters and the plot for the narrative method, makes cross-culturalcommunication possible.In July2011,"if you are the one" will reach abroad, didn’t weregularly organize special overseas.As of July2013,"if you are the one" special groupto open Australia, the United States,Britain, France, Canada, South Koreaperformance, in the western United States, New Zealand, a total of26period specialprograms overseas, caused widespread concern at home and abroad.In view of this,this study "if you are the one "special overseas as the research object, according to theparticularity of the overseas Chinese, overseas Chinese, by sampling survey method,analyzes the cause of the high ratings. After special for overseas and domesticconventional field from content, ideology, such as criteria for comparative analysis,the study found the overseas performance in the guest, show the success rate and theideology of the overseas Chinese, overseas Chinese and domestic conventional field isput in bigger difference. At the same time, the program comes with irregular cycle,there is also a special recognition degree is low, deficient localization problem.Aiming at these problems, the author puts forward relevant Suggestions forimprovement to its, its present situation and development prospect were summarizedand prospected. In the context of globalization, cross-cultural communication andinternational communication has become a country the important embodiment ofcultural soft power "."If you are the one "special overseas created the entertainmentand the foreign media in China" common production ","deep cooperation", succeededin localization of the column, a series of innovation makes overseas specialentertainment typical successful cases of intercultural communication, thetransmission path and the concept of innovation as the external transmission radio andtelevision programs in China has opened up a new road, to the ability of theinternational spread of the media in China, enlightenment on the construction of national image, worthy of special study.