Research On Company G's Digital Marketing Tactic Of Overseas Market

After being the world's major players in LED display industry,Chinese LED display manufacturers can not rely on traditional marketing to obtain much more overseas sales leads.Before launching more new LED display technologies,new marketing breakthroughs are needed,and digital marketing has drawn attention as a new marketing method for the LED display industry.China's LED display manufacturers have begun to experiment with digital marketing,however it requires more in-depth thoughts and practices on how to effectively formulate and improve digital marketing tactics.This dissertation takes the digital marketing tactic adopted by China's LED display manufacturer Company G which changed the predicament of overseas marketing as the research object.It is starting from the study of the Company G's profile and the status of overseas marketing tactic,and based on the analysis of the status quo of tactic executors,tactic closed-loop situation,and tactic execution effort,to find out the existing problems from the aspects which are team building &system construction,marketing personnel deployment & use,and closed-loop implementation & execution depth.As per the causes,it gives the suggestions on how to improve digital marketing tactic of overseas market,from the aspects of senior manager supports,overseas digital marketing team building,and overseas marketing method combinations.Meanwhile,it gives the safeguards,from the aspects of marketing goal setting,data monitoring,marketing training,and laws ®ulations.This dissertation finds that digital marketing is a dynamic closed-loop marketing,and marketing data monitoring is the key point of digital marketing implementation.In addition,the cooperation of search engine advertising and official website operation can quickly and easily increase overseas targeting markets' website traffic and sales leads.However,overseas digital marketing cannot replace all types of overseas marketing.The collocation of online overseas digital marketing and offline overseas traditional marketing can enlarge the overseas marketing effect.And more importantly,the long-term overseas digital marketing implementation needs to be completed by its own overseas digital marketing team,so that it can ensure the normalization of overseas digital marketing actions and the confidentiality of core overseas marketing data.Company G is a member of Chinese LED display manufacturers focusing on overseas market,its research on overseas digital marketing tactic will provide practical reference for other China's LED display manufacturers focusing on overseas market,and also new overseas marketing ideas for other industries' China's B2 B manufacturers whom are developing their overseas market.