Enlightenment Of The Celebrity Books Published

The attention economy era, the attention of the public to become the newpoint of contention. Because only the mass of some products attention, will it bepossible to become consumers. The book market is no exception. In the bookmarket best-selling book, celebrity book is an emerging force. Since CCTV hostZhao Zhongxiang published "the years Capriccio" in1996, celebrity book reallypull the curtain, celebrities like bamboo shoots after a spring rain the generaldevelopment of the book. Press the use of celebrity aura to create the famous book,other books is easier to achieve the purpose of selling. The classification ofcelebrity, celebrity books, the celebrity book introduces basic situation,summarized, reason, analysis of celebrity Book influence, problems, and then leadsto enlightenment of celebrity books published. To follow the principle of doublebenefit of celebrity books published, pay attention to check identity; to forecast themarket, well planned topics; to the content is king, winning by quality, the key isthe authenticity of the contents of the book; to actively develop marketing plan,open up the market; to the whole process of attention commissioning editor, to doservice work; with fame, and film and Television Alliance, fully embody thecharacteristics of celebrity books; to combat piracy, standardize the market,safeguarding market order.