The Study About The Reason Of Celebrity Magazine Has Ceased

Bases on repeated combination of video, audio, images, text and other multi-element,e-magazine of celebrities belongs to the third generation of e-magazines，which uses P2Pplatform to spread. The electronic magazine along with the plane and the characteristics of theInternet, it can perfectly combine pictures, text, audio, and interactive connection without theof geographical and time, pass the latest and most complete information at any timedynamically. Magazine support various advanced digital reading terminal, readers can bemore convenient and to selectively read interesting information, especially under the guidanceof the celebrity aura, this should promote celebrities do electronic magazine to read andbrought to its profitability, but the act of celebrities electronic magazine is not so smooth toimagine, but eventually come to have been closed down or the edge of bankruptcy. Thisphenomenon is not only questioned whether electronic magazine founded by the celebrityshould be eliminated, while also exposing the soft underbelly of the entire e-magazine market.After collecting and analyzing the large number of documents, I found about celebrityelectronic magazine relatively few, mostly is concentrated in the analysis of the developmentof the celebrity electronic magazine status and the forecast of the future direction., while theresearch on the celebrity electronic magazine ceased publication still is a blank, thereforeselected the ceased publication in October2012of the "kaila" series electronic magazine asthe study cases. Through these research methods of literature research, content analysis,survey to analyze and led to such electronic magazine ceased publication because not onlyexist on the content of the magazine,"kaila" three magazine content, audience, and operatingmode, and the magazine’s business model is also lagging behind, at the same time from themedia also accelerated the demise of the celebrity Magazine.Although celebrity electronic magazine ceased publication is caused by a variety ofreasons, but we can not deny the significance of the existence of the class e-magazine. Due tothe type of electronic magazines than the traditional simple electronic version of the magazine,but the new use of advanced computer technology and the Internet, and therefore celebritymagazine lessons can be used to guide the future direction of development of the entiree-magazine market.