American "Time" Reports On China In2012

With the growing of China’s economic, now China ranks among the great powers, but the corresponding cultural soft power has yet to be made considerable progress, it also become a major power that establish an important topic in the moment. Time is a far-reaching news magazine, he based in the United States and concern worldwide."Time" has the more Chinese news from the founding to the present, Time as the authority of the media, its coverage of China can reflects China’s image in the eyes of the United States, this research will also instructive.With the further development of multimedia, international cultural exchange is also frequently, international exchanges have begun pay attention to their country image which refers to the construction of the country’s image. Currently in the building of the country’s image system, the western countries are powerful, so western countries insist propaganda that on the one hand is objective and impartial in professionalism, on the one hand with slander or malicious propaganda against other countries. In the international exchange process, the Western countries led unfair intercultural communication for developing countries, it is an unbalanced exchange. Construction of the real image of the country, the formation of fair international exchange order is imperative.Image of the country in recent years become a hotspot. With the acceleration of the integration process in the world, became the country’s image of a country plays a role in the process of the core elements of international exchange. Especially with the Chinese economic and cultural strength, the international status constantly improve the situation, China should explore how to build the image of peaceful nation. In the past two years the China threat theory is popular. If China still unilateral development of the economy, ignoring cultural communication, it may become imaginary in many countries, and ultimately will be detrimental for long-term development.The United States as the world superpower country, he represents the developed countries, Time magazine, as one of the worldwide impact of large Newsweek. Therefore, by studying the Time magazine read the news for China, we can find the United States drawing about China, and learn the advanced professional intercultural communication technology, while guiding China should be focusing on what time propaganda.This article describes the history and current situation about Time magazine, the country’s image and cross-cultural communication, then study the Time magazine reported that China involving quantitative and qualitative analysis, at last summarizes the results of cross-cultural communication how to shape the image of the country and what needs improvement in the external dissemination of China and make recommendations.While China’s growing, we study countries in terms of soft power in the initial stage, the state foreign cultural communication and build the image of the country itself; there are many deficiencies or gaps. In this case China’s national image is strong Western countries attack is shunned, China should pay attention and understand the core of the problem lies in how the media should build a good image of China. In shaping the image of a big country China can not be impatient, there should be plenty of patience, the different stages of the development goals and to work hard to complete, one of the most effective way is to learn the advanced experience of Western countries.Through literature analysis, collect a lot of information, through case analysis and summary reports combined experience, through the year2012of China-related news statistical analysis, to explore the "Time" magazine issues and build China’s image Inspiration. China-related news in Time magazine footing of thesis that intention of the analysis, writing style, and attitude and stance on this basis. Chose to study the text of2012, because in this year, The China and American governments transition, China’s economy during the global financial crisis and maintain steady growth in all aspects of social life changed, these events is significant. By studying the above, we can draw the image of China in Time magazine eyes and then can be speculated that China’s image in the eyes of Western countries, and finally can be summed up for Chinese cross-cultural communication and some inspiration to build China’s national image. U.S. national interests and ideology about China image under the auspices of the text frame shape on the basis of the microscopic analysis of the above, to extract the news frame of each class issues; finally, on the basis of each class on the topic of news frames, extract macroeconomic framework of the report stage.China should first establish a sense of power from the ideology in the new international situation; secondly learn advanced experience to understand their external communication mechanisms which can enhance their propagation, can also be effective against the United States one-sided propaganda or fight back malicious slander; finally want to build a good image of our great country should be bold innovation, although our country is lagging behind in the field of communication, but thousands of years traditional Chinese culture is a rich treasure, as long as we plan properly, it will received very good dissemination.