New Media Age Hot Events Propagation Analysis

Our country is now in the social transition, various contradictions continue to appear, followed by a variety of problems have been widely discussed audience. With the innovation of media technology, globalization, information technology, networking, digital accelerating development. Network of new media has become an indispensable part of people’s lives. Especially for the young man said, they are concerned about the new media news is almost the only channel of hot topics. In this virtual space, people tend to be more courage to reveal their true thoughts.As McLuhan would have it, a new kind of media do not usually replace or substitute another medium, but increases the complexity of its operation.[1] present era, under the new media environment, the communication process is also hot events is more complex. This thesis is on the hot issues in the new media communication process background research.Specifically, this paper quantitative analysis of the selected years2011-201360hot events for quantitative analysis of the data involved were compared to identify some of the intrinsic link in the event propagation process. Summed up the general process in the new media era hot events spread. In general, in the event of the occurrence of phase information from traditional media coverage more authoritative, realistic, and from the network broke the news often go through a process to identify the authenticity; in the warm-up period, the media and the audience to create a dual concern initial development of the case; onlookers formed opinion leaders, old and new media, interactive climax of ordinary users, these jointly promote the development of public opinion. Based on the above, under the pressure of public opinion, the relevant functional departments involved to make the event the most total resolved. Overall, the new media in a certain extent, to solve the progress events. Then, the paper by the case study method, select the broad interest, Moumou sensational case of specific cases, so the communication process more intuitive presentation.On this basis, identify the inherent law of hot events in the context of new media communication. After the immediacy of new media to make the event happen, the media and the audience reaction more quickly. But it also makes the topic continued massive information heat time shortened. The new interactive media (such as micro-blog) and mobile terminals (such as micro-letters, news client) development to become a major platform for the expression of public opinion and occupy an increasingly important role in the dissemination process. Under the new variety of communication media backgrounds coexist cut mutual penetration, impact, making coverage more diverse point of view, the audience is more positive feedback, which will also facilitate the dissemination of the two events.Finally, this paper analyzes the role of new media and its impact on the spread of hot events both positive and negative aspects of the process, and made recommendations for the negative impact.