| Network media skip-type’s development make it breaks through the scope of the virtualclosed space, began to change the whole of the social system,such as thinking style andconcept of value, and social economy, culture and even political life is carrying on the back tosculpture. Network media trigger social events’ appear shows that network of social life takemore profound influence of performance, media communication and public opinion feedbackno longer attached on the event after, but to become the maker of events. Network mediacause social event is to point to, the original social events spread via the network appearsafter the derivative event, or by the network media oneself to information transmission andthe accumulation of public opinion and led directly to the social events.Network media cause social events in evolution and the process of transmission has itsown rule, GuoMeiMei events such as network events of typical examples, the developmentprocess of the network media trigger social events of the propagation characteristics ofpresent a clear, including the content object, spread and spread the reflect public opinioncharacteristics, these characteristics make network trigger social events of the whole societyto bring democracy have consciousness enhancement, information and communication andpositive significance and at the same time, there are also not be ignored in the negative socialinfluence, such as a large false information, social irrational informal appear the emotions ofgrowth, events and lack the communication process objective balance. This paper tries toreview and analysis of these problems, the hope can summarize and summarized the networkmedia trigger social events of the propagation characteristics, and its play in public opinion tosupervise and promote social exchange of its advantages and disadvantages, and the networkmedia operation can have more positive reality significance puts forward some feasibleSuggestions. |
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