| In1988, Shanxi TV station opened Chinese first TV dating show--"TV matchmaker". It opened thedoor of Chinese television dating programs. In the next few decades, television dating programs twistedand turned, and has experienced several stages of development. The third wave of TV dating showsupsurged again around2010.This television dating programs’ recovery broke in full fury, quickly occupiedthe ratings and won the topic. They were discussed in a variety of new media and became a major topicamong the audiences. However, with the advent of SARFT in June2010issued a rectification notice on ablind date type of program, some major TV dating show was stopped, and some carried revision. We alsohave to slow down, looking back on the development of Chinese television dating programs, and thinkabout the positioning and development strategy of Chinese TV dating programs.This paper takes the time as a thread, and generalizes the TV dating shows in China. Chinese TVdating show has gone through three boom, twice the decline, and is now mature. The first test is the ShanxiTV’s "TV Matchmaker", this stage of the TV hit shows still went in the service route, but because of thesocial environment and other factors, it gradually fade out of our sight in the end. The second wave isHunan TV’s "Rose about". This show was different from the previous and there’s a big breakthrough anddevelopment because of learning the foreign experience of dating shows. It brought a lot of new anddifferent, and has been touted over time. Many stations have begun to follow Hunan Satellite TV. However,because there were so many of the same type, the audience felt fatigued. What’s more, during thedevelopment of the programs, they became lack of innovation, and the ratings declined. Finally, they werepulled out of the screen. Around2010,"You Are the One" of Jiangsu TV appeared, and made the thirdwave of Chinese TV dating shows. This time, television dating shows beat the other variety shows as soonas it emerged and ranked NO.1. The topics and the guests in the show are closed to our daily life. Theyeven became famous after taking part in the show. During this time, what we cared and discussed was allabout dating shows. They became the major media headlines no matter on the Internet or TV news. Thirdtelevision dating shows boom is unexpected, just like a wild horse, will cause a lot of problems after thewild gallop. In this paper, with the development of Chinese dating shows and features of the concept, we foundthat China’s TV show from the start of the service to the unfolding drama of entertaining, and then the studyfound that to more and more significant entertainment, television dating shows gradually forgotten theoriginal intention of initial starting, lost in the pursuit of commercial interests and ratings, and then to theentertainment more and more remarkable, television dating programs gradually forgotten the initial of theoriginal intention, lost in the commercial interests and the pursuit of the ratings. Some unhealthy and wrongconcept of marriage began to spread in the program, and the words of the male and female guest are moreand more boldly. The show traced of excessive packaging also made the audience have questioned andeven discontented with the program. Eventually, SARFT required a rectification of the program. Televisionis a medium of communication, and television dating show originally wanted to provide a platform fordating single young men and women. But it’s now has become a tool for television ratings competition anda certain stage of individuals who wants to become famous. We must not allow this situation to carry on.For programs in the process of play, is to show a process of spreading the topic idea, the influence on theaudience is significant. Therefore, it is very urgent for television dating shows to reform.At the end of the paper, I put forward some strategies of development and advice, analyze on theproblems existing in the Chinese television dating shows, the proposed program should straighten themotive, guarantee a reliability program, the program subjects should be strictly controlled and guide thecorrect marriage values, integrate resources, establish brand awareness, etc. In a word, the original startingpoint of the shows is good, but is also keep up with the development of times and social need. We shouldstick to this principle, and never forget the original intention and the media responsibility on our shoulders,let China’s TV dating shows go farther, go better. |
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