The Research On The Value Of Communication And The Development Strategy Of China's Sports Reality Show

Sports reality show is an innovative form of media communication which contributes to the development of China's sports culture industry in recent years.Through the basic mode of combining "people" and "fame",the program designs competitive sports elements in the form of games,and invites champions or celebrities to participate as guests,so as to achieve the program effect and program purpose,and accomplish the purpose of spreading theory of sport games and sportsmanship.As sports culture is booming,the mainstream media through physical reality TV sports communication atmosphere,with the help of a benign chain of transmission of the sports culture and entertainment system,establishing diversified transmission mechanism,on a mass basis by building the professional sports in order to use method of expression which close to the masses to show on the screen,the expanding sports audience as well as the future development of sports cultural industry has laid a solid mass base.In recent years,emerging sports reality TV show in China emerge in endlessly,production speed and program form of newly shows have big different with five years ago shows,both from the mode of transmission and business model,are made by a single mode into multi-channel transmission,greatly promoted the popularity of sports and acceptance of the masses of competitive sports,promote the development of sports culture in China.This paper analyzes the characteristics of the program types,production techniques,value orientation and other elements,combined with specific representative program examples,combined with the existing communication knowledge,technical techniques,sports environment to further analyze the internal sports communication framework.This paper aims to make a multi-angle analysis of the innovation and multiple values of China's sports reality show communication through the methods of literature,mathematical statistics,induction and comparative analysis,and to provide a reference for the development of sports media industry by combining with the development environment of sports culture industry.