| Dating show was a kind of program originally appeared in America in the middleof 1960s and later some TV stations in China began to start this kind of programsuccessively in the late 1980s. Those programs aimed to help unmarried people tofind his or her partner, which are mainly service and show completely the servicefunction of the mass media at the very beginning. However, influenced by thedomestic politics, economy and people's concept, dating shows went to a low ebb andeven disappeared from the screen. At the beginning of this century, affected by allkinds of new trends and ideas of this consumption times, dating shows hit theairwaves once again and became popular rather quickly in the past two years.Different kinds of dating shows competed on the screen with not only novel styles butalso renewed contents. At the same time, the type of those programs has changed fromprimarily serving the populace to mainly entertaining the mass and the servicefunction becomes a byproduct. Those dating shows not only take the number oneplace of the audience rating for entertainment programs but also stir up a heatdiscussion in the society. It must be admitted that with the flourishing development ofthose dating shows, there also exist several problems, such as the homogenization ofprograms, the biased functions and the somewhat wrong value-orientations etc. whichneed to be reestablished by orientating the programs, renewing their contents andstyles and training some new hosts with special characteristics.The thesis is made up of five chapters. In the first chapter ---introduction, theauthor mainly shows the research background, the purpose and significance, theresearch methods and innovations, the key points and difficult points of the thesis.The previous academic achievements of other people are also discussed in this part.The second chapter is a kind of background introduction. The author first shows thedefinition of consumption times and then tells the readers why this consumption timescomes into being and its influence on TV media. The third chapter is the overview ofthe dating shows on TV. At first, the author analyses the features of those datingshows and then compares them with other kinds of TV programs so as to highlight thepeculiar characteristics of dating shows. Then, the author discusses the development of the dating shows in China and further analyses the social reasons for changes ofthose dating shows in different periods as well as the reasons of the programsthemselves. At last, the author gives her own views about why dating shows becamepopular in the past two years. The fourth chapter is the analysis of the current statusand problems of the dating shows. The author summarizes the existing dating showson different channels by comparing the contents, the styles, the arrangements ofsections and the guest hosts etc. of those shows and then naturally puts forward theproblems existed in those shows. The fifth chapter is the key part of this thesis whichthe author uses to suggest her strategies to the above problems. By bringing upcorresponding development strategies from the aspects of both theory and practice,the author wants to enrich the theoretical studies of dating show programs and todirect those programs to a healthier way so as to gain harvests both economically andsocially. |
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