A Study On The Development Strategy Of TV Talk Show In The Context Of New Media Based On "Jin Xing Show"

With the rapid development of new media,there are a series of new problems for traditional TV talk shows,such as audience migration,audience rating decline and even the off-air of once some ace shows.However,in the early 2015's,the successful TV talk show "Jin Xing show",jointly promoted by Dragon TV and Paul Edward,has achieved high ratings.Why does this show achieve success in the context of new media? The author thinks that its successful experiences can provide great reference value for the further development of traditional TV talk shows in our country,which is of great practical significance.Based on above problem and consideration,the outstanding TV talk show "Jin Xing show" in the context of new media is chosen as the studying object in this thesis.Combined with the knowledge of mass communication,journalism and sociology,and by applying methods of documentation,case,comparison and induction,this show is made a detailed research and exploration from the unique style of the compere,the content production based on network,and the propagation mode of TV-website fusion.By study and analysis,the main reasons of its success and the existing deficiencies are given,respectively.Based on above conclusions of study and analysis,the author develops some valuable strategies for the further development of the TV talk shows of our country in the new media environment.The aforementioned strategies are specified as: paying attention to brand duilding and making the double brands of compere and program,content production based on audience,viruses-like spreading model,laying emphasis on persistent innovation.