Study On The Development Strategy Of Dating And Marriage Programs

Since2010, marriage and dating performance has made a comeback on the friends of platform in China,compared with ten years ago,with a newer modes of packing and the more accord with international process. Taking Jiang Su TV If You Are The One for example, since the program aired, the ratings have been in the forefront of the National Art programs in the meanwhile, starting a new screen boom.Compared with the programs ten years ago, re-packed marriage and dating performance program If You Are The One is more modernized, more real, more close to the true state of the Chinese society. Therefore it is inevitable taken out of the great viewing results. This is a rare strong performance after ten years expression on true men show in China.There lies a certain need of society and culture. It must occur as the society develops to a certain degree. At the same time, its hot degree and the audience’popular level turn out again the spread of television influence and those TV practitioners should have the value orientation and social bear. In a wide range of attention at the same time, our attention and hot research way will be focused on how new generation marriage and dating program m will clear it’s goals and direction, how to capture it’s niche and which measures it will take. Therefore, with the help of exploring and analyzes on present marriage and dating performance including author’s experience and opinion in investigation, this thesis presents some suggestions and advice in some ways over the development of the marriage and dating performance in the future in China and try to make it more systematization and integration. The writer hopes this message can play an improving role in the development of the marriage and dating performance programs.