Research On Innovation Of Original Cultural Programs Under The Background Of Media Convergence

With the advancement of times,development of media technology and continuous emergence of multi-media forms,media convergence is contained in process of today's all media society.For TV,media convergence is a challenge full of opportunities.At the background of media convergence,TV program form is developed into different directions.TV programs extend their living space in process of production and broadcast.During production of program content,media convergence integrates program resources,which provides required space for themes of multi-layers and different types at early operation.Besides,TV programs can utilize multimedia and mobile clients to perform multi-screen transmission with mode of media convergence.However,variation of media convergence also promotes evolution to TV programs.As a new sub-category of TV variety show,original cultural programs constitute a bridge of communication between past Chinese traditional culture and the modern on TV,especially classic of culture.Two dimensions can be applied to definite original program.The 1st one is that emphasis on content when creating programs,especially putting essence of Chinese traditional cultural classic into programs,is a typical feature of these programs and guarantees program quality.The 2nd dimension,program production mode and forms not only use former mode to deliver original program,but also create new program flows because of multimedia convergence.Their special mode of production and transmission is displayed on program planning,package and interaction at the earlier stage.From then on,original programs has became a sort of phenomena program and becomes backbone to construct a new branding.Broadcast original programs on mainstream media and focus on content and guests of original programs help original programs become benchmark of this program type as well as become main force of TV market at the background of media convergence.Innovation is the most efficient heritage.This study attempts to analyze innovation and creativity of original cultural programs in the background of media convergence,in other words,analyze how to perform expression of innovation to culture and perform TV entertainment expression of culture content.In the upcoming era of scene media,this study also investigates how to control content quality of original cultural programs and explores the best approach to push development of original program,which makes original cultural programs outstanding in media convergence and follow development of era in the innovation.The thesis is divided into four parts: The first part introduces the research background and problems,the research status of the research object,the significance and method of the research.The second part is an overview of the original cultural programs in our country,it researches the general situation of the original cultural program text through combing and summarizing the original cultural program form characteristics,program development course and program value connotation.Taking the original cultural program "Classical Chanting and Spreading" as a case study,the third part interprets from the dimensions including program mode,the aesthetic characteristics of the program,the narrative strategy of the program,the function of the program and so on.The fourth part summarizes the problems and challenges encountered in the development of original cultural programs,reflects the shortcomings based on the text interpretation of original cultural programs,and explores the innovative development path of original cultural programs under the background of media integration.