Research On The Innovation Of TV Cultural Programs Under The Environment Of Convergence Media

The cooperation between emerging media and traditional media has become an inevitable trend under the wave of media integration.In the Internet era,with the deepening of media integration,traditional media not only changed the previous one-way information transmission method,but also linked with the audience through cultural aspects,and continued innovation to seek better development.TV cultural programs rely on the national policy background and cultural development trends,and use different levels of media platforms to spread the Chinese traditional culture,making the spiritual life of the people more colorful.This article takes the media era as the research background,literature research and practical creative methods as the main research methods,and explores the path and significance of TV cultural programs to break the traditional constraints and meet the needs of the times for innovative development.The introduction part expounds the rise of the media era and the development process of cultural programs,and sorts out the current research status of TV cultural programs.Secondly,it summarizes the concepts and characteristics of media and TV cultural programs,and develops through media integration.The context of the study is to sort out the development history of TV cultural programs based on time nodes.In addition,it analyzes the impact of the media era on the development of cultural programs,and combines specific program cases to enrich the research content in a comprehensive and multi-perspective perspective;By discussing the current development status of cultural programs,the article proposes multi-angle innovation strategies,and points out that cultural programs should actively respond to the challenges brought by the era of media integration;based on literature research,the author carried out the practical works.It expounds that through the preparation of practical work,the application of innovative strategies,and the summary of practical work,the theoretical research and practice are organically combined.Through innovative research on TV cultural programs,this study strives to improve its transmission system and effectively promote the construction and consolidation of China's mainstream ideology in the new era,make the values contained in excellent traditional culture achieve inheritance and development through the bridges of cultural programs.