Discussion On The Introduction Of Localization Strategy Of Reality TV Show

What the term "localization" concrete produced in time, which takes the lead in putting forward a domain is a fastidious. But localized issues have been the core of the social and cultural research topic. TV show "localization" relevant business practice, strategic objectives and development countermeasures are based on the theoretical background.Chinese television really accelerate the development of the western, starts from the introduction of reality TV show. In the process of the development of the domestic introduction program, "the lucky 52" and "happy dictionary" the success of a large sense, the success of the localization, represented by the two show the introduction of program localization experience could be described as a watershed, by reference to show before the introduction of the localization of the valuable experience and practice, our country will introduce the program in the history of the development of leap- draft reality show again.Since 2010, after watching the imitation and standard after the production stage, the development of China’s reality TV show in the new period, the reality is different from the previous draft class one-sided situation, work, life, etc in this period more topics of the people’s livelihood and social benefits of reality show, the development of the domestic reality show enters a period of diversification. Before the Chinese dream show started, "China’s got talent" red is the monolith of civilian draft, "civilian’s got talent" at that time become the social focus on hot topics of discussion. The Chinese dream show, "as a kind of reality show introduced into China in successful practice cases, in many ways for our program can be drawn lessons from for the introduction of strategy.