Research On The Introduction And Innovation Of TV Variety Program In China

In this paper,it starts from copyright angle to analyze the connection between copyright introduction and Chinese TV variety program innovation and formation based on relevant communication theories and methods of literature analysis and case study.The thesis points out that from the no copyright imitation at first to legally buying copyright to introduce mature foreign programs,copyright introduction programs continuously develop and grow in our country's program market.Through the localization of the program pattern,the copyright introduction programs gain high audience rating and market shares to occupy market space and realize partial innovation of programs.Those programs are broadcasted by seasons,and take the advantage of the fresh program pattern of foreign market to supply strength for the creativity of programs,and bring a brand new TV-watching experience.In the process of copyright introduction,our country,s TV institutions lower market risk through depending on the relatively successful programs in foreign countries,and the programming technique is also improved,thus bring along advertisement for investment and the sale of right of broadcasting in network and realize the expansion of TV industry value chain and improve the economic effectiveness of programs.However,western capitalist culture permeates into our country's TV show market through copyright introduction,and leads to homogenization of program resource,so the dispute over copyright increases,and a series of negative effectiveness like the weakening of public service function appears.Our country's TV shows institutions need to improve the capability of independent innovation and strengthen copyright protection awareness,and create our own original TV shows,from copyright introduction to copyright exportation,thus expand the influence of our country's culture in international communication.