The Current Situation,Problems And Countermeasures Of Media Convergence Of Guangxi Daily Media Group

At present,artificial intelligence,5g,blockchain,big data and other emerging technologies are applied to the news industry,promoting a new round of reform in the news industry.With the continuous change of media ecological environment,the risk in the field of ideology,the change of media policy and the change of audience demand,the newspaper industry is facing severe challenges,no matter in terms of circulation or advertising.In such an environment,a large number of newspapers seize the opportunity of media convergence,embark on the road of reform,upgrade the means of communication,create a new media matrix,build a new communication pattern,and build a new mainstream media.Under the strong impact of new media,Guangxi daily media group,as the highest level newspaper group in Guangxi,strongly promotes media integration in terms of platform,content,channel and operation,and becomes the benchmark of news industry in the whole region.On December 4,2020,Guangxi Yunrong media ecosystem of Guangxi daily media group won the first prize of "media integration,information and network security of China newspaper industry" at the annual conference of China newspaper industry technology 2019.This is not only a affirmation of the media integration work of Guangxi daily media group,but also an inspiration for Guangxi daily media group to accelerate the media integration.Its practice of media convergence is not only the construction of its own management,but also the contribution to the media convergence in Guangxi,and also the reference for the media convergence in minority areas.This paper will sort out the overall context of the media convergence of Guangxi daily media group,combined with the reality of Guangxi daily media group,to study the way of media convergence of Guangxi daily media group.In the process of research,it is found that Guangxi daily media group also has some difficulties in the process of media integration.In the face of these problems,this paper also puts forward some countermeasures to promote its media deep integration.From the perspective of media convergence,combined with the theory and practice of news business and media management,this paper studies the media convergence of Guangxi daily media group.The introduction part introduces the research background,research significance,literature review,research object and method,innovation of this paper.The first chapter analyzes the construction of the media integration of domestic and foreign newspapers,and finds out the significance of the media integration in China.The second chapter is the main part of the article,which introduces the general situation of Guangxi daily media group media integration,combs its media integration process,and then describes the main methods of media integration of Guangxi daily media group in detail.The third chapter studies the difficulties existing in the media integration construction of Guangxi daily.The fourth chapter puts forward some feasible suggestions for promoting the media integration of Guangxi daily media group.This paper is to study the status quo of traditional newspaper media integration in minority areas in China,in order to promote the integration of traditional newspaper media in minority areas,and contribute a little to the integration of traditional newspaper media in minority areas.