View Of The Localizing Cogitation About The Introd Uctioa Of Chinese Entertainment TV Show

Chinese television career from the start in the50s to today passedmore than60years of history, the more than60years, the development ofChinese TV made by leaps and bounds, especially the variety ofentertainment also has experienced from scratch to the flowers, thesituation of schools of thought contend. Although China’s TV varietyentertainment program has achieved good results, but unfortunately, wecan see those created by the miracle of variety entertainment programsare the results of "introducing". Chinese television since birth day beganthe process of "introducing", how to put the program of "introducing"localization, real soil make it adapt to our country’s culture and ouradvantage is particularly important. Based on TV variety entertainment asthe research object, through the analysis of the development of variety ofentertainment in China, understand China’s TV variety entertainmentprograms of "introducing" localization process from shallow to deep.China’s TV show, with the help of the TV workers experienced from theinitial localization to the localization of advertising dubbing andsubtitling, to show the localization of production, known as the depth ofthe localization of these three stages. The degree of localization is moreand more deep, detail is getting better and better. The article detailedanalysis of the definition of localization and definition of "localization" in radio and TV industry; Introduced the localization of the "localization ofproduction" at this stage; From China’s TV variety entertainmentprograms of "introduction to" the "subject","plate","the atmospherebuild" three aspects of localization, tells the story of our countrytelevision practitioners in the process of "introducing" learning andinnovation. Finally told all the media people, must be in the process ofthe localization of program of reform to adapt to the cultural background,the introduction of programmes to legitimate copyright purchase, by themost important thing is not to in the long-term foreign variety ofentertainment in the process of "introducing" reliance on foreignprograms and restricts the development of independent innovation ability.