Context Of Globalization Localization Shaanxi Road Variety Entertainment To Explore

The Variety Entertainment Show in the context of globalization tide has the significant influence on the development of the domestic Variety Entertainment Show, the domestic (including CCTV) provincial satellite TV channel and terrestrial channel have brought in many excellent Variety Entertainment Shows’mode overseas, in the mean time, it has been exposed the increasingly homogenization of the shows, the lack of creativity, the meaningless entertainment, no connotation, the insufficient originality, the short of culture communication etc. In the process of the development of the Variety Entertainment Shows, it has been a hot topic for current research of TV entertainment programs that how to better deal with the relationship between the internationalization and localization, get hold of the proportion of entertainment and culture. As a mass communication tool, TV media plays an important role of entertainment, but also is responsible for education and social responsibility.This paper, first of all, from the international perspective, analyzes Europe, the United States, Japan, South Korea’s outstanding Variety Entertainment shows’mode, explores the success of programs and revelation for the development of the domestic Variety Entertainment shows, also systemizes the current situation of domestic and shaanxi Variety Entertainment Show, points out its problem, and take the "city girl" in shaanxi TV Channel2as an example, to explore the localization development way of the Variety Entertainment show:if it wants to break through the current situation, you must insist on the combination of localization and internationalization consciousness, give full play to the ability of innovation, with the spread of "entertainment",, shaping the brand image in shaanxi province when communicating Shaanxi culture.