Research On Operating Mode Of Museum Store Alliance In China

Museum store as an important place of service for the audience relying on the museum, whose goods contains rich historical culture, can display and promote the museum collections and exhibitions, can promote the social image of the museum, can extend the function of the museum education and social service. Meanwhile it can increase the income of the museum. In short, the museum store is to realize the important window of museum social benefit and economic benefit. But the development of the museum store starts late in our country.There are all sorts of problems in the development of the museum store. Draw lessons from foreign advanced experience, the establishment of the museum store alliance is an irresistible trend in our country. It also can integrate museum cultural resources, realize the complementary advantages, and promote the prosperity of China’s cultural industry. Based on the museum store alliance for research phenomenon, try to define to the concept, analysis the museum store alliance in Jiangsu province and compare it with the Museum Store Association in America, make further analysis the mode of development of museum stores alliance in China. The full text is divided into six parts:The first part, introduction. Summarize the domestic and foreign related research results. Introduce the research background, research significance and research methods in this paper.The second part, the relevant concept and the significance. Mainly analyze the definition of the museum store and museum store alliance, define the type of the museum store products, also analyze the significance of the museum store alliance.The third part, the domestic museum store alliance study (museum store alliance in jiangsu province as an example), a concrete analysis of museum store alliance in Jiangsu province about the establishment background, feasibility, development, pilot run as well as the achievements and problems. The fourth part,comparative study of museum store alliance at home and abroad. Analyzed the specific situation of Museum Store Association in America and its function. Compare museum store alliance in Jiangsu province with Museum Store Association in America in follew five aspects:the management system, management idea, the national legal policy, professional talents,and museum cultural creative products.The fifth part, the think of the development of the museum store alliance operation mode in our country. Mainly analyzed these five aspects:the conditions of the alliance setting up, improve the operating model, the standard of the alliance operation mechanism, taking full advantages of the alliance to build culture creative products with high quality and brand, participating together.The sixth part, conclusion. From the analysis on the significance of developping museum stores alliance, discuss the necessity of museum store alliance.And drawing lessons from the successful experience of Museum Store Association in America at the same time, introduce the museum store alliance general developping road in our country.