Foreign Museum Culture Product Development And Marketing Enlightenment To Our Country

At present, the rapid development and construction of domestic museums, and the corresponding high degree of museum marketization, development and management, are deepening day by day. This development makes necessary the following research:How to effectively develop museum cultural products, how to provide a shopping environment to increase museum funding, how to improve the overall brand effect, and how to enrich the museum visitors’experience.This article will explore and investigate the development and sales of cultural products within prominent museums in Europe and America, to provide significance and guidance towards a methodology for constructing a museum culture of our country, to guide product development and marketing, and to put forward a series of policy suggestions to help promote an environment of culture development through museum products.