The Estimation Of The Marketing Values Among Games For Mobile Phone

Based on the perspective of game designers, combining the theory of user experience, analysis of the mobile platform game development design link best‐selling curve of impact on the game.Mobile platform game industry in the unprecedented development in recent years, with the popularization and promotion of mobile network technology, the mobile terminal user population has significant improvement. Relative to other platforms, mobile platform game development with technology of low entry barriers and low cost of investment funds. So more and more entrepreneurial teams choose to mobile platform game development as the first world war I for the business. How to let the game get users favor and active in the game, pushing up the game Grossing Ranks (seller ranking) is a key to survive a game. Grossing Ranks is mobile platform game industry one of the important parameters of evaluation of a game, it directly reflects the game in their own platform in revenue ranking of the world’s mobile applications.First, in this paper, the mobile platform game eventually face users with theoretical analysis. From the user’s characteristics, the level of the user, the user’s motivation and the needs of users of mobile users and so on four aspects to analysis. Secondly, combined with the successful case analysis, game show the influenced factors for selling in game design. Mainly from fairness the playability of the game, mechanism design, game content and guide the design, consumption mechanism design and publishing platform for analysis. Finally, combined with the data obtained, its own game design practice shows that outlined in the design of the influence of factors on the best‐selling rankings.