Research On The Influence Factors Of Mobile Reading Tools On User Experience And Patterns Of Information Service

With the deepening of the mobile Internet,mobile reading has become the mainstream trend of reading for all,and the Chinese mobile reading market has entered an unprecedented stage of prosperity.At the same time,under the impetus of the “Belt and Road” wave,new challenges in global reading will soon be opened.In recent years,the software and hardware devices of mobile reading tools have gradually improved.The characteristics of autonomy,intelligence and user center have brought great convenience to people's lives,and the number of mobile reading users has surged.While many reading methods have brought more choices to readers,the mobile reading industry is paying more and more attention to the innovation and reform of reading tools.Mobile readers are thinking about how to use tools to improve the user's reading experience,and present an immersive reading atmosphere with user satisfaction and stickiness,which is crucial to the development of the mobile reading industry.Therefore,under the "Internet+" environment,it is an important issue in the current mobile reading industry to focus on the user's reading experience,optimize the construction of the reading service system,and enhance the sense of participation and satisfaction of readers.This paper uses literature survey,in-depth interview,rooted theory and case analysis to study the influencing factors and service models of mobile readers' user experience.This article is divided into six chapters.Firstly,it introduces the research background and research significance,the research status at home and abroad,and combs the relevant theories and concepts of user experience,mobile reading and mobile information service;Secondly,through in-depth interviews,using the grounded theory to explore the influencing factors of mobile reading tools on user experience,analysis and discussion to obtain perceptual physical enabling,social value,emotional satisfaction,reading value cognition,internal organizational environment for mobile reading tools The user experience has an impact and builds an influencing factor path model.Then combined with the analysis results,the mobile information service model from the perspective of mobile reading tools is proposed,which are demand-oriented,technical support,mobile community and information value-added,then compare the four patterns.Taking the QQ reading platform as an example,the practical application aspects of thesemodels are analyzedand a new mobile information service strategy is proposed to provide suggestions for mobile reading platform providers.On the theoretical level,based on the new perspective of mobile reading tools,using the rooted theory qualitative research method,this paper proposes a new basis to meet the user experience needs and a new mode of information service,breaking the old pattern of the traditional reading environment.At the application level,providing practical guidance for the mobile reading industry through specific case studies is of great value to satisfy the user's reading experience and promote the development of mobile reading platforms.