Under The New Environment Of Private TV Company’s Marketing Analysis

This paper, taking the super-ministries reform (bureau department merged) policy changes, the unity of four screen technology trends as the realistic background, analyzes the private TV company’s marketing facing new development environment;And related discipline knowledge such as marketing, media economics as the theoretical background, analyzes the private TV company’s marketing in the current face new problems and challenges under the new environment, how should from aspects such as product, price, channel strategy, to attract TV audiences, to show the market competition.Private television companies on marketing than state TV has more radical initiative and self-consciousness, from the early rely on human resources, sales programs to now according to the direction of program marketing laws. News-the super-ministries reform of radio, film and television systems (agency) and "the unity of four screen media technology and new trends for private TV company’s marketing offers a new opportunity. In addition, the viewing audience demand changes and presents the phased characteristics of successful marketing program, must according to the characteristics of each stage the audience needs to make the corresponding adjustment in the program marketing strategy, improve the program continues to appeal to the audience. Private TV company can actively use the Internet, mobile phones, digital TV and other new video broadcast channels, these channels are more close to the people watching television’s habit. As a result, the whole private TV company’s marketing is based on the audience "based on television audience" marketing model, the marketing mode is different from the state-owned television top-down marketing model, for the development of Chinese TV marketing has certain guiding significance. This paper analyses the private TV company marketing grassroots public space shaping the role of TV industry in our country.