The Status Of Provincial Network Television Marketing And Strategy Research

With digital electronic technology, the development of Internet technology, great changes have taken place in the current media ecological environment, the media fusion has become the trend of The Times. In response to the impact to the traditional media network media, network TV operation. Radio and television broadcast media television network has both traditional high quality resources, and combines the advantage of network media. But in the face of fierce market competition and diverse market environment, network television is still a baby. How to make good use of the network television congenital advantage, at the same time giving full play to the advantages of the network new media characteristic, take market commanding heights, forming a set of suitable for its development strategy, the current is an urgent need to solve the problem. This article is under this premise, hope the proposed marketing strategy to contribute to the development of network television.Nowadays more and more people choose to get through the network video consultation, open probability falling in television, combined with the national "three nets how" the implementation of the policy, make the traditional media need to follow the pace of the current era, entered the era of media. As the pioneer of network television has a long way...