Study On Transition Of Metropolis News To Mainstream Media

The mainstreaming of Metropolitan presses is not a new problem, but still worthy to be studied in the new period. In china, the media mechanism has been changing while the support of the reform is from the mainstream groups who are awaking or about to rise. However, confusion and mistakes are unavoidable, and we haven't achieved the expected results of the Metropolitan Daily restructuring. Is it the time we conduct the transform? Restructure is the only way out? If not, where is the road leading the Metropolitan press mainstreaming to success? This article is tried to resolve the confusion, misunderstanding, and new problems of the Metropolitan press mainstreaming, as to give some practical recommendations on the operational level.In the view of the author, the contemporary Metropolitan pressed mainstreaming restructuring is not applicable for all. Blindly following the trend of mainstreaming without figuring out own situation, will make reform disorientated. In order to investigate the problems of restructuring of Metropolitan presses, the essay is organized in five chapters including background, plight and countermeasures of the restructuring of mainstreaming of Metropolitan press, trend and reason of Metropolitan Daily's development, and finally gives some practical suggestions.