Research On The Content Construction Path Of Southern Metropolis Daily Think Tank

In the era of rapid progress in technology,media integration has been the critical period and intellectual media has become a new trend in the transformation and upgrading of traditional media.In addition,the construction of new think tanks with Chinese characteristics is in full swing developing,which causes that many traditional media have transformed into media think tanks.Among them,Nandu think tank transformed from Southern Metropolis Daily has established dozens of research groups and released many high-quality think tank products such as "Guangzhou urban governance list" and "new economy enterprise reputation report",which are widely praised within the industry.Therefore,researching the transformation examples and lessons of Nandu think tank and summarizing the content construction path of Nandu think tank will help to broaden the thinking of media think tanks and promote the vigorous development of Nandu think tank and new think tanks with Chinese characteristics.Different from the high-end path of the content construction of the central level media think tank,the industrial path of the content construction of the market-oriented media think tank,and the data path of the content construction of the portal media think tank,Nandu think tank has chosen the characteristic paths of specialization,verticalization and mediatization in content construction,created many high-quality and in-depth products and established a characteristic think tank brand.Firstly,Nandu think tank has realized the specialization of the content construction by promoting the transformation of all staff think tanks,adjusting the production process,and using technology and data to create think tank products;secondly,through deep cultivation of advantageous fields and local fields and activation of more user groups in vertical fields,the verticalization of content construction has been realized;thirdly,through the two wheel drive of news media and think tanks and building a platform for cooperation and collaborative governance,Nandu think tank has realized the mediatization of content construction.However,presently Nandu think tank also has difficulties in these three content construction paths,such as shortage of professionals,restrictions on development prospects from advantageous fields and dependence on local media resources.It is necessary to strengthen cooperation with external experts,develop priority areas,open up national media resources and other measures to realize the continuous optimization of its content construction.Meanwhile,the content construction path of Nandu think tank also inspires other media to use intelligent technology,identify vertical fields and build a cooperation platform in the process of think tank transformation,so as to overcome difficulties in the think tank transformation and promote the overall development of media think tanks.