| Super News Space, which AHTV launched, is a large Morning News column. With its unique program style, Super News Space obtained a good viewing effect in the competition of morning TV market.In this paper, the author uses the case analysis, which based on of a large number of literature and video data that related to knowledge of radio and television journal-ism, the theory of communication and media economics, takes a deep research of Super News Space’s form, as the research object here. This article also explores the features in this column and provides countermeasures for its further development.This paper consists of six parts. Firstly, the introduction expounds the research back-ground, significance, status and methods in this topic, and brings forward methods selecting experimental swatch. Then the first chapter focuses on the development of Anhui morning TV news program and Super News Space’s history, and grasp the research object in longitudinal. The second chapter analyses the news content of this column and concludes features of con-tent setting. Afterwards, in the third and fourth chapter, the column form and layout are re-searched correspondingly in detail. Lastly, the fifth chapter includes two parts; one part is to sum up the column’s features that including the new media convergence and amusement of the news’ expression. Combined with the weakness of Super News Space, the other part point out that on the alert for excessive entertainment, enhance column’s timeliness and take dif-ferentiation competition strategy will be the future direction of Super News Space’s develop-ment. |
PDF Full Text Request