"Xiaoxiang Morning Herald" "Morning News Image" Section Of The Study

The image as a visual language with its clear nature across the language,nation and borders,become " barrier-free " of the "world language".With the human into the image of the times,the image has penetrated into the daily aspects of people's daily life,in the rapid growth of image consumption needs of the environment,people's reading and judging ability of the image has also been greatly improved,the image has become a visualization of information dissemination An important carrier and means.In the field of news communication,the combination of picture columns and news media has led to a kind of image narration to guide the audience concerned about the social and cultural life of the way,in the record of social development process,but also continue to reshape people's spiritual world,influence and change people The way of life.Therefore,under the general trend of visualization of newspapers,the research on the visual influence,social value and survival development of the picture column has certain academic value and practical guidance significance.In this paper,the most influential “Xiaoxiang morning Herald” picture column of traditional media-"Morning News Image" as the research object,taking "Xiaoxiang Morning Image" from 2001 to 2016 picture columns for the study sample,combined with content analysis of "Morning Image" This paper has carried on the research and the analysis in this article,has carried on the thorough research and the elaboration to the aspect start,the development,the content,the social influence and the new media transformation aspect.This paper is divided into six chapters: Chapter 1 is the introduction,introduces the background and significance of the topic research,the relevant research situation at home and abroad and the research ideas,content structure and research methods;Chapter 2 of the "Morning Image" column development process Chapter 3 analyzes and analyzes the contents of the "Morning Image" column from the aspects of subject,content,form,style and so on.Chapter 4 analyzes the contents of the "Morning News Image" column by using case study method and content analysis method.Social impact is analyzed and elaborated;Chapter 5 of the "Morning Image" section of the existing problems and to the same type of column construction of the revelation of the analysis;Chapter 6 of the new media environment,"Morning Image" column transformation and development The analysis and put forward the corresponding recommendations.The "Morning News Image" column has its own characteristics in many newspapers in China,and this paper has some reference for the construction of newspaper news picture in terms of topic,visual language,layout,social influence and so on.In the traditional media by the huge impact of online media background,"Xiaoxiang Morning" "Morning News Image" column of the distribution interval gradually increased,the development of newspaper picture column encountered bottlenecks,the need to make the topic more sustainable,visual language more "personalized" The content of the topic is more "diversified" and the way of communication is more "new" in order to realize the effective dissemination of information and the long-term development of the column.