Morning Tv News Program Communication Strategy To Explore

In contemporary media steep competition, television media after prime time competition, shifts inevitably the judgment "the morning" this extremely rich excavation potential time interval. But the present domestic universal practice is: Although CCTV and the partial provincial level health regarded the channel to promote the morning news program item one after another. But as a result to the morning news program item's dissemination rule understanding insufficiency, causes the program modus localization not to be very generally mature, the brand effect is not prominent, still has the relatively loose promotion and the competition space. Obviously, how to aim at our country television viewer characteristic, promotes the extremely rich charm the television in the morning the news program item, in order to snatches in the medium competition takes the initiative, obtains the bigger market share, already became the urgent question which the Chinese television media faces.At present, the domestic related television in the morning news program item's research multi-attention in the concrete business problem's discussion as well as to the individual program phenomenon's analysis, the news program item lack systematic combing in the morning to our country entire television from the idea to the form development transformation. This kind of relative isolation dispersion's angle of view easy to cause the research class in the surface, but studies the business problem not to be able to be separated from the history of view. By historical and the social culture development's judgment analysis television in the morning, the news program item is precisely this selected topic research objective.Therefore this article plans from the dissemination study macroscopic field of vision to begin, profits from journalism, the dissemination study, the television cultural science, the numerous psychology, esthetics, to narrate study and so on theories, and refers to the domestic and foreign outstanding kind of televisions in the morning the news program item. Embark from historical and the social culture's dual dimensions, the news program item carries on the system to our country to comb in the morning with summarizes, tries hard from its dynamic transformation to unearth the rational path, and in the synthesis to historical and the present situation inspection and in the analysis foundation, discovered exists the question, seeks program's best solution. And aims at the new situation which the current television news reform appears, in the morning news program item's dissemination strategy choice and the future trend will carry on the bold forecast and the further proof to Morning television.