| Due to the intense media competition and specific audience demand,morningTV news programmes has been emerging.During the period,it helps to meet the needs of target audiencce,strengthen the function of news dissemination,and establish a relationship between the viewer and news media,as well as exploring a potential news program time.In the early time,people in China do not take part in the morning TV show until a news TV magazine called "Oriental Horizon" appeared.So that plime morning period has become an important time for these media vehicle.Ensuring that the information as the fastest to meet the viewer and providing a greater display space to the working people who work and rest according to the schedule from 9am to 5pm.furthermore, competitive prime time during the morning break convention is conducive to the positioning of a differentia.In order to attract more audience for the media,most of the news time has been growing ahead.Remarkable moring news programms like "Phoenix Morning News" "First News" "Morning News"etc.already has a relatively target groups,making in higher ratings and better econimic results.The implied market value of the market has emerged. However,comparing to the news time in midday at night,morning news hour has develop relatively late and been in a low market maturity.By the vations external and internal factors,current morning TV news programs.During the development of, there are unsatisfactory situation as well as successful model The aim of law to develop the usage of morning TV sessions,has become an important subject that taking all the TV media pay attention to.And accordingly,in the theoretical level,the study on the news in morning time has aslo examine relatively low,most of the programs in a single reseach within the emotional experience,and as for the news programs in the entile morning hours has not been formed reunification of the theoretical system.Base on the research before,this dissertation is aimed to make a systematic summary of the study.The study will include internal and external emironment affect the rising of morning TV news programs and the genernal program situation.In China,features and analysis of the morning TV news program targeted.The remarkable program "First News" "Morning News"as an example from the contant,layout and host respect comparative study of their success.As well as finding the existing issue of our morning TV news programs,and developing a number of comment and suggstions.The study would be served as a source of inspitation to a certain extent taking into practice on news. |
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