| Hunan Valin Iron&Steel Group Co., Ltd.(hereinafter referred to as Valin Group)is the end of1997by the three major iron and steel enterprises in Hunan-XiangtanSteel, Lianyuan Steel, Hengyang Steel joint formation of large enterprise groups, asthe provincial state-owned enterprises, the provincial state-owned Commissionauthorized to operate. Group administered Xiangtan Iron and Steel Group Co.,Lianyuan Iron and Steel Group Co., Ltd., Hunan Hengyang Steel Tube (Gro up) Co.,Ltd., Hunan Valin Iron&Steel Co., Ltd., Jiangsu Xi Steel Group Co., Ltd., HunanValin Finance Limited, more than ten home directly or indirectly controlledsubsidiaries. Valin Iron&Steel assets totaled100billion yuan, completed the year2010more than15million tons of crude steel production, sales revenue of nearly70billion yuan, is the world’s top20steel companies, one of China’s top ten steelenterprises, Hunan scale largest enterprises, in2011,500Chinese enterprises tobecome the first58, the first hundred enterprises in China’s listed companies39.January2009, Valin Group proposed the construction of the concept ofe-commerce transaction platform, then officially launched e-commerce projects ande-commerce project in June rose to the Group’s development strategy, wishing it tocreate a raw materials, logistics, deep processing industry, research and development,distribution, e-commerce and financial services consisting of the steel industry chainservice platform.2011Valin Iron&Steel shares related to the motion approved by theExecutive Committee, and the beginning of the project platform softwaredevelopment and construction. March2012, the official carrier platform.Firstly, the steel industry development status analysis demonstrated Valinfeasibility and necessity of e-commerce and e-commerce development Valinestablished goals. Then the steel supply chain, from the perspective of businessfeatures, elaborated platform design ideas and theory, and a detailed descriptio n ofthe platform related functions. On this basis, the platform for the steel industry aswell as Valin marketing model, the design of the spot futures, supply chain financingand other transactions, to fit the needs of future development Valin Iron&Steel.Finally, the implementation and the value of the platform were analyzed and found theplatform from Valin integrated marketing strategy, based on the force supportingValin business development strategy, fully meet the steel sales and purchasing and supply chain management needs effectively through the entire supply chainmanagement, deepening collaborative commerce with partners; powerful supportsystem integration, operations, marketing on the system/Purchasing resourcesGeZongLianHeng. And Valin Valin business partner (end customers, suppliers,banks, etc.) as well as a huge economic and social benefits of macro. |
