The Study Of The Mobile Electronic Commerce And Its Appliance Of The Supply And Marketing System

The mobile electronic commerce is a kind of creative business model that stores, transmits and exchanges various commercial information at anytime and anywhere by using mobile equipment and mobile communications technology. The development and combination of internet technology and communications technology and the depth and popularity of 3G business promote greatly the electronic commerce towards mobility. Therefore, the technology and application of the mobile electronic commerce are attracting more and more attentions.The supply and marketing cooperatives with Chinese characteristic is a cooperative economic organization which undertakes the responsibility of developing rural commodity currency that the Party and government have entrusted to. However, the rural lagging information condition limits the sound and sustained development of its commodity product and currency. Under this background the supply and marketing connected platform at the rural commodity currency area that is on the base of electronic commerce exists.The thesis analyzes the related theory and technology about the mobile electronic commerce on the basis of studying the appliance present condition and development trends of the mobile electronic commerce at home and abroad. And it lays special stress on analyzing the urban and rural commodity currency and the characteristics of information trends about the supply and marketing currency according to the characteristic of China enterprise of supply and marketing currency and offers the model of the supply and marketing connected business.The thesis analyses the business demand and process of terminal enterprises and retail net dots on the bases of Loudi’s supply and marketing cooperatives. And it offers the system structure of the supply and marketing connection and finishes the system model design, the system composite design and the realization model design. In this thesis it analyses and designs the web’s commodity management model, the model of the ordering commodity by phones port and the function of the short message sending and receiver model so that realizes the mobile electronic commerce system of Loudi’s supply and marketing connection. The appliance of this system supports powerfully the three business functions of the rural commodity sale, short message service and charge by mobile phones at the terminal enterprises and retail net dots of the supply and marketing system. And it reduces the working volume and periodsof program development, saving the investment cost and raise the system steady by means of JAVA’s three layer B/S structure, working current technology, the technology of mobile server provider interface and the supportive platform. The study of this thesis and its fruits have taken effect on the integration of the supply and marketing system and the resources of mobile communications companies at their fields. The successful appliance of the mobile electronic commerce system of the supply and marketing connection promotes greatly the process of the rural informationization.