Field Research Of China Science Communication Application

With the advent of the mobile Internet information age,great changes have taken place in the communication pattern and communication ecology,and the main position of science communication has also shifted from traditional media to new media.Under the new situation,as a national science popularization new media platform,the "science popularization China" client has become an important and unique model in the research of science popularization communication.Bourdieu,a French sociologist,put forward the field theory,trying to break the stereotype of traditional structural functionalism and provide a new paradigm for the study of popular science communication.Based on the field theory,this paper analyzes the text,pictures,videos,interface design and use experience of the "Popular Science China" client,and interviews and consults the staff of the "Popular Science China" client through telephone and Wechat to obtain relevant information.On this foundation,in the light of three steps of field research proposed by Bourdieu,this paper uses the key concepts of field concepts such as "field","capital" and "habit" to research the field of "Popular Science China".Firstly,this paper judges that the "Popular Science China" client is in the cultural production field,which is the product of the superposition of the scientific sub field and the media sub field,and is also affected by the political field.The client of "Popular Science China" has been dominated by political capital and cultural capital for a long time,while the influence of economic field is relatively weak.Secondly,from the perspective of the location of the "Popular Science China" client,this paper analyzes the mastery and transformation of cultural capital,social capital,symbolic capital,economic capital and political capital in the field of the "Popular Science China" client,so as to judge the location occupied by the "Popular Science China" client actor in the field and what relationship it is subject to,So as to provide ideas for analyzing the habits of content creation and communication.According to the utilization of capital by the client of "Popular Science China",this paper analyzes the shaping of its content creation and communication habits in different fields.Generally speaking,the "Popular Science China" client follows the following habits: policy oriented,adhering to the scientific bottom line,innovating product forms and paying attention to public attention.Finally,this paper finds that the content production and communication habits of "Popular Science China" clients reflect the characteristics of field independence,relationship and struggle.The specific principles in each field provide a basic reference standard for the content production and communication practice of "Popular Science China";The capital conversion between fields improves the actual efficiency of content production and dissemination;Different fields compete with each other for the value option of content production and dissemination.Based on the field characteristics,this paper considers the enlightenment brought by the production and communication practice of "Popular Science China" client content.This paper expects that the field research results of the "Popular Science China" client can provide a certain reference value for the popular science communication practice of the popular science New media platform,particularly the official popular science New media platform,and provide a clear entry point for the possible changes of the "Popular Science China" client.