Research On "Opinion Leader" In Microblogging Field

Social media micro-blog is emerging in recent years, there have been quicklyoccupied the social media market, is respected by the people. Compared with thetraditional social networking sites, for example: Renren, Kaixin, micro-blog hasaccess to low threshold for communicators, communication content brief convenient,between the disseminator and audience unity etc.. But as a new form of media,micro-blog in its spread process presents and other media is not the same."Opinion leaders" as the process and the effect of communication in the study ofthe propagation of the most classic theory, in fact, is the study of new media incontemporary, also played a role can not be ignored. We know micro-blog is a virtualcommunity, there is every kind of opinion leaders, seemingly virtual reality in reallife to be able to see the leader figure."Micro-blog opinion leader" by the words andattitude towards the network of public opinion, and even spread to some of the viewsof the traditional media, further affect the social culture.College students no ground for blame for the construction of socialism with asolid backup, in our understanding, it is micro-blog main user group, but also by theinfluence of micro-blog "opinion leaders". Micro-blog "opinion leaders" concept andeven around the college students for the event focus, affect for social events view,which affect the behavior of the line. At present, a relatively free networkenvironment, requires network play the positive energy, make micro-blog "opinionleaders" to produce a correct guidance of public opinion and the education of Collegestudents.In this paper, through the combination of literature review and questionnairesurvey method, comprehensive and in-depth of micro blog "opinion leaders" forcollege students to do a research real influence.The introduction part, a comprehensive analysis of the background andsignificance of the topic, and the "micro-blog","opinion leader","field" and otherrelated research made a summary, at the same time you set the research content andmethod of the. The first chapter, the system sort out the "opinion leaders","field" andmicro-blog field opinion leaders concepts, introduces the research theory, andResearch on college students micro-blog influence of opinion leaders to carry out apreliminary introduction.The second chapter, respectively discusses the impact of contemporarymicro-blog for level two communication mode of traditional and the traditionalopinion leaders. Finally analyzes the opinion leaders, which causes Sina micro-blogrecognition and.The third chapter, basing on the research method of this article on the researchmethods of investigation and study, the social sciences commonly carried out adetailed and thorough introduction. On this basis, the author conducted a surveyquestionnaire design and description of the situation, thus to explore the micro-blogopinion leaders judge for college students concern, offline fact and non mainstreamviews etc.. To summarize several problems existing in the college students micro-bloguse.The fourth chapter, outlines the opinion leaders in the micro-blogcommunication problems, and in reference to his country on the basis of measures.