Study On The Youth Network Consumption Of China In Communication Perspective

The rapid development of the Internet opens up a new era of online consumption,people can enjoy the convenient and affordable consumption without leaving home,on the one hand online consumption benefits our life, on the other hand onlineconsumption information as a persuasive message is affecting all aspects of theInternet users who hang out on the network. Youth groups, who have plenty of money,are familiar with online consumption, they can basically discriminate the onlineinformation and are likely to try new things. Equipped with those characteristics theyouth groups are becoming the major body of the online consumption. Onlineconsumption changes the youth groups from lifestyle to values greatly，at the sametime， Media preference of the youth group, to a certain extent, is also affecting thefuture of the online consumption.This article will select disseminator, audience, communication content,communication media to analysis that how these four different elements influenceon youth network consumption in youth consumer behavior, I Set the youth networkconsumption as a form of behavior analysis, in this behavior, the merchants act as adisseminator, the youth consumer act as audience and communicator and the mediathe young consumer selected that all,to some extent, will affect the trends and resultsof youth network consumption.The author will make the research objects and research contents specific, and shedeeply understands the feelings of youth consumptions through the questionnaire andstructured interview of youth. She will treat network consumer’s views and opinionsin a deep level, then,she explore the transmission elements in the role of the youth innetwork consumption and the role of transmissions played on the communicationtheory, at last it will sort out to the spreading relationship between thecommunication elements and youth network consumption, finally put forward asolution of communication strategy，aiming at solving the existing problem of youthInternet consumption.The Innovation of this paper is to collect large sample data of the youth networkconsumption,this will combine related cases in the theoretical analysis stage, givingsurvey data support, to reach the exploration role...