To find out consumption pattern of Television shows (both produced in India and abroad); by Indian youth with respect to the Indian Youth General Entertainment Channels (GECs

Today's generation has become very fast and tech savvy. In today's time it has become very difficult to get attention of people and if you do not click with them or strike the right chord at right time, you will miss the bus. One such situation is with television today. Even though television industry is growing at a rate of more than 10 per cent every year they have still not been successful in catching a group of viewers. This group consists of today's fast paced generation commonly known as Generation Y, which is involved in a lot of activities that they do not have time for themselves. Hence they are moving away from television and are getting attracted towards new entertainment mediums like mobile phones, internet, games etc.;The research is based on what Generation Y would like to see on Indian television. It studies the relationship between Indian youth and the content they are consuming which includes both Indian shows and Western shows. The research deals with their general lifestyle habits, media consumption; but primarily focus will be on their television consumption.;The research has been done on age groups 15- 24 years, male/female who are living in Delhi and Mumbai. One of the prime criteria was that they should be English speaking and should watch English Television shows on either Television or other sources like laptops etc. The respondents were asked set of questions based on their lifestyle, psychographics and in depth interviews were taken to get insights on their preferences related to genres, shows, characters, content and their expectations on how Indian television should be and where are they lagging. They were also shown videos to get more insights from them. Finally the analysis was done and it was matched with data from TAM, which is an industry measurement tool.;The research findings matched with TAM data and it was found out that Indian Youth is open to experimentation on television and they want shows dealing with social issues but they should be light and should not be preachy. Comedy was universal accepted genre followed by Action/thriller and then drama. Indian youth believes than Indian television was way better in nineties than today and there is a need to focus on three major things, which are storyline, characterization and entertainment factor. The findings were in sync with TAM data and on the whole the research was successful with desired results.