"New Youth" Creative Thinking

Entering the21st century, China’s rapid development of market economy, greatchanges have taken place in people’s life Under the new era of young people, inparticular, the original values of the continuous impact of all kinds of new phenomena,new things, young people need help to solve, Especially in study, friends, love, life,career, etc problems, it is need to rely on mass media to provide communicationplatform to strengthen exchanges deepen understanding.〝New youth〞is a tailor-made programmes on television, for college students.This article is divided into three parts, first of all define the audience orientation of"new youth", the paper selected topic, the necessity of manage finances in students.Secondly, the paper introduces the fusion of TV program personalization anddiversification. The "new youth" the host selection and requirements.