Research On The Innovation Of Cultural And Industrial Forms In The Digital Era

In the late 1980 s,the human into the height information of the digital age,digital graphics began gradually penetrated into many fields of the society,and in the world of digital art in the museum,museum of changing the resources of the form and the service content,digital museum resources with the help of the Internet "online express",break through the form of the original entity type forms museum,the museum's online forms,for the museum undertaking development provides online development new path.Online forms,however,at present our country museum still is given priority to with resources service mode of display and cultural transmission,the use of digital resource formats at the museum,the museum as an institution of public cultural services without providing digital resources in social support,with resources advantages to boost social development of relevant industries,the digital resource is used only for display and education,digital resources not used widely into the social achievements,museum and no formation resources supply and demand relationship between users;In terms of the experience degree of digital content,the project experience is lack of amusement,the project type is single,there is no strong "attraction" relationship between the museum and users,and the cultural entertainment experience degree is not high.In the aspect of commercial development,the museum suffers from the contradiction between "public welfare" and "commercial" development,and the problems such as the incomplete commercial elements,which leads to the insufficient driving force of museum business innovation and the insufficient development of characteristic.In this article,through analysis of the plight of the museum at present,find out the resource services lack,lack of attractive experience,imperfect supporting business research question,and of provinces,autonomous regions and municipalities directly under the central government of our country and the special administrative region of the representative of the museum's online platform data statistical analysis,according to Joseph Alois Schumpeter's innovation theory as the theoretical foundation,innovation in museum official online platform as a museum forms of "breakthrough",put forward based on the resources,in view of the configuration of elements and consumption,forming characteristics of museum forms,put forward four kinds of innovation path:First,by allocating resource elements,museums build resource-service online formats.Second,the museum establishes the online business form of amusement experience through the allocation of amusement elements.Third,the museum establishes the online business form of commercial consumption through the allocation of consumption elements.Fourth,the museum reorganizes the resources,entertainment and consumption elements to build a complex online format.At the same time,according to the communication theory of American researcher Harold Lasswell,this paper tries to build a theoretical model to analyze the operation mechanism of the museum online business format,and studies the relationship between the museum and the user group and the relationship between the innovative elements in the museum online business format.According to their actual situation,Chinese museums choose the innovation path proposed in this paper to construct the characteristics of the museum business format to provide innovative services for the society,and then form the advantages of the museum business format.I hope this paper can contribute a little to the innovative thinking of the museum format.